Working Together
You’ve poured creativity, expertise, and countless hours into bringing your vision to life. Now, your project deserves to be seen. It deserves to be photographed in a way that allows other people to know what it feels like to be there – to experience what you’ve created.
This is why my work begins with a conversation aimed at understanding the story behind the project. I want to know why an architect chose certain materials for the project, how an interior designer created better flow in that kitchen renovation or how a builder’s craft shines in the details.
Max Planck observed that “when you change the way you look at things, the things you look at change.” This quote perfectly captures what happens when we collaborate – your knowledge transforms how I see your work, leading to images that reveal not just what you built, but why it matters.
Click below to discover how we’ll create something remarkable together.
OUR PROCESS
Your Vision,
Thoughtfully Revealed
Investment
Transparent Partnership
Fee Structure
Start Your Project
Let’s Explore
What’s Possible
Our Process
The Discovery
Where Your Vision Shapes My Perspective
Every photoshoot begins with seeing the project through your eyes first. During our initial conversation or walk-through, I’ll be asking you questions and listening intently as you share the story behind the work. I want to hear about the challenges overcome, the breakthrough moments, the elements of pride, the details that might escape notice. This isn’t just context. For me, this is where the magic begins, as it inspires me to seek out extraordinary compositions.
Some of my clients choose to scout with me in advance, turning the exploration into a collaborative creative session. Others prefer to share their vision and let me explore on my own. Both approaches yield exceptional results because they start from the same place – mutual respect for what you’ve created.
The Shoot
Where Patience Meets Preparation
Working primarily with natural light, we follow the sun’s path through your project, capturing each area at its most compelling moment. The wonderful dance between natural light and shadow doesn’t just illuminate your spaces – it sculpts them, revealing textures and creating depth that makes people pause and feel the space, not just see it.
I’ll also use flash strategically – whether it be to mimic sunlight being blocked by clouds or to ensure colour accuracy. But it’s always in service of accentuating, not replacing, the authentic light that shaped your design decisions.
At the shoot, you’re welcome to be as involved as you wish. Many clients find it energizing to spend the day, exploring compositions together. Others pop in periodically to see progress. Some trust me to work independently after our initial walk-through. There’s no wrong approach – only what feels right for your working style.
The Refinement
Where Craft Meets Art
Like a chef building layers of flavour, my 7-step editing process enhances the image without overwhelming it. Each adjustment is selective and intentional. It might involve brightening a part of the photo, so as to guide the eye through the scene, or enhancing texture to celebrate selected materials, or balancing light to reveal spatial relationships.
This isn’t about making spaces look different than they are. It’s about making them look like they feel when you’re standing there, thus allowing the viewer to experience the culmination of all your design decisions. The magic is in the subtlety – when viewers can’t identify what’s been done, they just know the space feels right.
Rather than simply documenting your work, thoughtful refinement reveals its character.
Examining the Results
Ensuring You Get the Photos You Want
Within a week after our photoshoot, you’ll review “selection proofs” – lightly-edited photos where you decide which ones receive the full editing treatment.
My highly-intuitive proofing page allows you to both comment on the photos, and mark them up to highlight the exact changes you’d like to see. Once you’ve chosen your favourites, I complete the final refinements and deliver fully-edited proofs that will allow you, once again, to review the enhanced images and suggest tweaks.
This process ensures you get photos that allow your work to shine, whether they be for portfolios, publications or awards submissions.
Ready to explore what professional photography can do for your business?
Investment
Transparent Partnership Pricing
Great architectural photography is an investment in your firm’s future. My pricing reflects both the immediate value of exceptional images and their long-term impact on your business.
What’s Included:
Creative Fee ——
Covers our entire collaboration from initial consultation through the shooting day, incorporating the time, skill and experience required to capture images that showcase the best of your project.
Post-Production Artistry ——
My 7-step editing method consistently creates eye-catching images that give your work a distinctive look-and-feel. This consistency augments your brand and helps attract your ideal clients.
Comprehensive Licensing ——
Industry-standard usage rights covering virtually all your marketing needs, including your websites, social media, award submissions, printed materials, trade publications, client presentations, portfolio updates and more – and your license will never expire.
Quick Turnaround ——
Your final images are delivered in both high-resolution and web-optimized formats, usually within 2-3 weeks after you’ve made your selections. I also archive all photos indefinitely, so they’re always accessible should you inadvertently delete your files.
Full Day & Half Day:
- Full-day shoots (8-12 hours on site) typically yield 18-30 final images.
- Half-day options are available and perfect for smaller projects or when focusing on key spaces.
Cost-Sharing Opportunities
When architects, designers, and builders collaborate on a project, everyone benefits from professional photography. Cost-sharing can reduce individual investment by 35% or more, while ensuring everyone has access to images for their portfolios. I’m happy to coordinate multi-party agreements.
Return on Investment
My clients often report that professional photography pays for itself through:
- Higher-value project inquiries
- Increased win rates on proposals
- Enhanced credibility in award submissions
- Stronger social media engagement
- More effective marketing materials
Specific pricing is customized to your project’s scope. Most clients are pleasantly surprised by how accessible excellence can be.
Start Your Project
Let’s Explore What’s Possible
The best collaborations begin with understanding. I believe every project has a story waiting to be told through refined, yet evocative photos. Whether you’re ready to schedule or simply exploring options, I’d love to hear about what you’ve created and how my photography can help you share your vision.
From there, we can explore how to capture your vision in ways that resonate with your ideal clients.
Ready to connect? Choose the path that works best for you.
Let’s have a conversation. Sometimes the best way to explore possibilities is through direct dialogue. I’d be delighted to discuss your project by phone or meet for coffee to understand your vision.
Please feel free to contact me directly at 778-422-1422 or at tony@tcphotography.ca.
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